демаркация культуры и экономики

Introduction. The article deals with the problems of interaction between economic culture and economic science.

Theoretical analysis. The evolution of the paradigm of studying the interaction of culture and economy is analyzed, the demarcation of these concepts is carried out, the reversion of economic science to culture is theoretically investigated, and individual and collective behavior is understood within the framework of universalism and uniqueness, which finds practical application in modern comparative studies. The importance of the socio-economic culture as a factor of sustainable development is underlined.

Results. If preferences and subjective values become exogenous values, then a convenient channel for cultural penetration into the classical model of economic behavior appears, which undoubtedly enriches the orthodox economic theory. If exogenous variables are not included in the analysis, then culture cannot be imagined as a source of constraints in the rational choice model, since individuals do not have perfect information and are forced to avoid uncertainty, they “invent” (evolutionally adapt) institutions: social rules and norms of behavior; that make the surrounding reality more predictable, institutions take root in society and contribute to the sustainability of development.