financial behavior

Introduction. The relevance of the study confirmed a significant public attention, public institutions and individual households to the issue of financial literacy in Russia. To date, it continues to develop technologies to improve the financial literacy of the population. Theoretical analysis. The increase of financial literacy should be facilitated by the system of public policies for the development of financial education system, strengthening the protection of rights of consumers of financial services, increasing their accessibility for citizens. An indispensable condition for the implementation of this policy should be to create sustainable institutions at federal and regional level involved in the program of financial education and public awareness, building assessment system as the level of financial literacy of various categories of citizens and the effectiveness of those measures, which are aimed at its promotion. Empirical Analysis. Based on the analysis of public and private initiatives aimed at increasing the financial literacy of the allocated elements of a comprehensive system of financial education. Results. Analysis to identify possible ways to improve the financial literacy of the population to form a comprehensive model of financial education and awareness.