| The maintenance of national security and theimplementation of a strategic course for innovative development in
 conditions of economic sanctions by the Western countries and the
 need to raise the issue of new industrialization of import substitution
 (reindustializacii). Implementation of the strategy requires action on
 the reindustrialization of the financial resources of the innovation
 process, affecting the economic interests of the subjects, moral
 norms and the principles of economic consciousness. Methods.
 The study uses treatment of concepts in the scientific literature, the
 dialectic of the General and specific, multidisciplinary and production
 approaches. Theoretical analysis. The article examines the
 role of ethical-moral component of economic consciousness in new
 industrialization strategy. Emphasizes the importance of moral and
 ethical values and attitudes of entrepreneurs in making decisions on
 the use of the proceeds-or for the development and modernization
 of production, or for personal enrichment and export capital abroad.
 Results. The level of morality of real proprietors of the national wealthin Russia, financial oligarchy allows you to use the power of the State
 not to invest in innovation, and in their own interests through corruption,
 lobbying, development and adoption of the State budget and
 other economic and political decision-making. From the entrepreneurs
 observed deformation of ethical principles and standards of conduct,
 which is manifested in violations of labour standards. Approach to
 addressing violations of morality must be a system, and legislative,
 economic, and psychological and ideological measures.
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