креативные индустрии

Creative tourism and digitalization of society	Introduction. The substantiates the relevance of the study of creative tourism and the digitalization of society. The increasing digital needs of citizens are noted. The answer to the consumer’s request is the digitalization of the economy. It is indicated that creative tourism, using digital technologies, is able to ensure the restoration of the tourism industry, which was most severely aff ected during the pandemic. Theoretical analysis. The concept of “creative industries” is considered in detail from an economic and legal point of view. Groups of creative industries are distinguished. It is noted that creative industries are being transformed into tourist niches, which together make up creative tourism. Empirical analysis. The analysis of retrospective data and the forecast of future values indicates a growing share of the contribution of creative industries to both global GDP and Russian GDP. However, it is noted that digital exclusivity is becoming an obstacle in the development of creative industries. The paper focuses on digital products of domestic and foreign museums. The possibility of introducing digital avatars into the activities of performing arts as components of the creative tourism industry is indicated. Results. In conclusion, it is noted that the processes of digitalization aff ect the development of creative tourism. Innovation and experimentalism inherent in creative industries and digital technologies will determine the directions of transformations of creative tourism in the future.	Izv. Sarat. Univ. Economics. Management. Law, 2022, vol. 22, iss. 2
Influence of COVID-19 on creative industries	Introduction. This study analyzes the impact of the new COVID-19 coronavirus infection on the creative industries in the Russian Federation, as well as finding solutions to support this area in the context of the pandemic. Theoretical analysis. Since the latest imperatives of the current world processes dictate the need for structural changes in the state economic activity, the actual principle of the economic activity organization can be called the creative industries concept development, which include industries related to the creation of a certain cultural or creative product, IT-sphere, fashion and design, advertising and marketing products, as well as folk art and craft. Due to the relevance of the creative industries development, modern research on the theory of creative economy development pays great attention to the study of the specifics of this activity and ways to improve it. The article provides a theoretical analysis of the crisis in the creative industries, as well as a detailed analysis of the opportunities and threats of the crisis. Empirical analysis. Based on the analysis of the activities of companies in the creative industries, the authors of the article identify opportunities for the development of companies in the creative sphere in terms of economic and social efficiency. New trends in the transformation of business processes in various fields (theatre, film industry, music, exhibition and Museum activities) are considered. Results. Based on the analysis, it is concluded that the urgent tasks in the situation of forced quarantine measures are the timely transformation of creative industries with the use of information technologies, the transition to online areas of interaction with consumers, as well as state support for creative industries most affected by the crisis.	Izv. Sarat. Univ. Economics. Management. Law, 2021, vol. 21, iss. 1