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Analysis of the Factors Forming Customers Behaviour in the Retail Trade

Introduction. «Customers behavior» is a broad notion including not only the process of buying the product (service, work) but customer’s behavior before buying and after it. Purchasing behavior is influenced by incentives and factors specific marketing policies in local sales of goods. Research methods. To determine the marketing strategy of retail trade company were monitored consumer preferences and evaluation of the quality of customer service in the two chain stores in Saratov in the summer of 2011 and 2012. The main me thod of data collection was a survey of over five hundred customers directly in stores. Discussion of results. The study identified factors choosing a store to make a purchase, the sources of information on the trading place, the purpose of visiting a particular store, shopping frequency, the estimation of the level of service, product range, design, sales area, the availability of goods for customers and the quality of each advertisement of the surveyed stores. Conclusion. Comparing the results of the evaluation of business retailers in 2011 and 2012, tt should be noted a positive trend in the estimates of the respondents.

 Izv. Sarat. Univ. Economics. Management. Law, 2013, vol. 13, iss. 2
Development of Models of Supply Chain Management in Retailing

Introduction. The situation in the retail trade of the Russian Federation is characterized by a number of negative trends: the lack of logistics infrastructure, reduced population activity of the population, active development of multi-format trade. Theoretical analysis. Supply chain of retail trade represent the complex network structure distributed in a large area production, storage and transportation facilities, including a large number of suppliers and retail outlets. The study resulted in a methodological base of logistics and supply chain management was systematic models, methods and concepts of supply chain management taking into account the specifics of flow processes in the retail trade. Results. The proposed algorithm for modeling supply chains in retail takes into account modern methods and concepts of logistics, but also based on the classification of trade flows by the degree of criticality of resources. The algorithm provides the possibility to control the suppliers, product lines and inventory. Systematic model of inventory management in manufacturing based on strategic management tasks. It is advisable to evaluate the effectiveness of supply chain modeling in retailing on the basis of indicators OOS and OSA.

 IZVESTIYA OF SARATOV UNIVERSITY. NEW SERIES. SERIES: ECONOMICS. MANAGEMENT. LAW. 2018. vol. 18, iss. 2