туризм

Introduction. Sustainable development of Krasnodar Region (Russion Federation) requires effective ruling system in tourist industry, primarily the quality analytical and tourism planning system. This problem links to the evaluation of alternatives of development of gambling zones which is associated with the usage of social geography tools. Empirical analysis. Analysis is based on a study of a large number of publications, economic statistics, ours works, including our own experience in designing special economic zone «The New Anapa» and the results of the work of consulting agency «McKinsey». It consists of the financial feasibility analysis and socio-economic feasibility analysis of placing gambling zone «The Azov-City» in Scherbinovskiy district, «The Golden Sands» in Anapa district and «The Imereti Valley» in Sochi. Results. We have identified economic and geographic characteristics of organization of gambling zones, also advantages and disadvantages of existing concepts of tourism development. We have negatively evaluated the strategic inconsistency and unpredictability of the steps taken by the State, that complicate the current situation. Conclusions. Alternatives do not match the expectations of the majority of stakeholders: business can’t get profitability of the planned investment, people and authorities can’t get the social directed and responsible business, tour- ists can’t get the convenience of geographical location and quality of services.