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Preservation of stability of the insurance companies,
especially in times of crisis and economic instability, requires the
development of new sales channels of insurance products. The
article examines the issues of formation and development of this
relatively new type of insurance for Russia as Internet insurance.
Theoretical analysis. Analyzed its advantages, challenges,
market mechanism. Discussed the organization of Internet representation
of the insurance company, the stages of Internet
security, introduction of CRM. Results. The author concludes
that the prospects of the development of this type of insurance in
Russia. In the context of increasing the capacity of the insurance
market needs to develop measures to promote co-insurance and
reinsurance in the Internet. Should encourage the development of
institutions of insurance and reinsurance by creating specialized
insurance associations, increasing the participation of Russian
insurers in international systems of reinsurance and coinsurance
contracts, the formation of guarantee funds and the use of other
cost-effective measures aimed at improving the capacity of national
operators of the market of Internet security.
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Русский
English