Cite this article as:

Kiseleva O. N. Substantiation of the Balanced Approach to the Digitalization Process in the Aspect of Innovative Development of Domestic Enterprises. Izv. Saratov Univ., Economics. Management. Law, 2020, vol. 20, iss. 4, pp. 405-411. DOI: https://doi.org/10.18500/1994-2540-2020-20-4-405-411

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Heading: 
Management
UDC: 
330.341
Language: 
Russian

Substantiation of the Balanced Approach to the Digitalization Process in the Aspect of Innovative Development of Domestic Enterprises

Introduction. One of the priority tasks for our country is to activate the innovative activity of domestic enterprises. The most important modern tool for increasing the activity of innovative development is digitalization. To achieve high efficiency of digital transformation processes in the context of innovation, it is necessary to determine the most promising option for implementing digitalization processes in order to activate and maintain a high level of efficiency in the development and implementation of innovations at domestic enterprises. Theoretical analysis. Existing theoretical approaches to the concept of digitalization define it as a driver of innovative development. The transition to digital technologies transforms the innovative activity of the enterprise, providing a wide range of opportunities, both by improving the efficiency of processes, and by developing and launching new products or services to the market. While there is a lack of scientific interest in issues complementing the digital transformation of the management system, whereas the concept of balanced digital transformation of production and management systems of the enterprise is not considered that determines the low performance of the initiated change processes of innovation. Empirical analysis. It has been revealed that currently the transition to “digital” is carried out mainly in the production sector. At the same time, there is no relationship between digital technologies used in the management system and the production system, which negatively affects both the effectiveness of current and innovative activities, while research by foreign authors shows an increase in profitability as a result of the synergistic effect of simultaneous digital transformation of the management system and production. Results. A conceptual approach to digitalization of innovative activities of domestic enterprises has been proposed, based on synchronous, dynamic, complementary digital transformation of the production and management spheres. It will ensure the achievement of the goals set.

Author: 
Kiseleva
Oksana
N.
Company: 
Saratov State Technical University named after Gagarin Yu. A.
77, Politechnicheskaya str., Saratov, 410054, Russia
E-mail: 
oksana@briik.ru
Key words: 
digitalization
innovative development
balance
innovation
digital transformation
domestic enterprises
DOI: 
https://doi.org/10.18500/1994-2540-2020-20-4-405-411
References: 
  1. Osipova M. G. Innovative model of the Republic of Singapore. Yugo-Vostochnaia Aziya: aktual’nye problemy razvitiya [South-East Asia: Current development issues], 2018, vol. 1, no. 2 (39), pp.173‒182 (in Russian).
  2. International Telecommunication Union. Measuring the Information Society Report 2018. Available at: https://www.itu.int/en/ITU-D/Statistics/Pages/publications/misr2018.aspx (accessed 9 August 2020).
  3. Osipovskaja A. V. Digitalization and its impact on the economy. Aktual’nye voprosy ekonomiki i upravleniya [Topical issues of economics and management. Proceedings of the VII Int. sci. conf.]. St. Peterburg, Svoe izdatel’stvo, 2019, pp. 8‒11 (in Russian).
  4. Tsifrovaia Rossiya: novaia real’nost’. Otchet konsaltingovoi kompanii McKinsey (Digital Russia: A new reality. McKinsey consulting company report). Available at: http://www.tadviser.ru/images/c/c2/Digital-Russiareport.pdf (accessed 9 August 2020) (in Russian).
  5. Makarenko A. V. Digital economy as a driver of innovative business activity. Ekonomika i predprinimatel’stvo [Economics and entrepreneurship], 2018, no. 3 (92), pp. 603‒609 (in Russian).
  6. Khalin V. G., Chernova G. V. Digitalization and Its Impact on the Russian Economy and Society: Advantages, Challenges, Threats and Risks. Administrative Consulting, 2018, no. 10, pp. pp. 46‒63 (in Russian). DOI: https://doi.org/10.22394/1726-1139-2018-10-46-63
  7. Tsifrovaia ekonomika i draivery tsifrovizatsii v Rossii (The digital economy and drivers of digitization in Russia). Available at: https://www.crn.ru/news/detail.php?ID=127168 (accessed 10 August 2020) (in Russian).
  8. The Microsoft Digital Transformation Series. Part 1: The Digital Transformation Opportunity. Aligning Business Strategy to the Digital Transformation Market Opportunity (2018). Available at: https://assetsprod.microsoft.com/mpn/en-us/digital-transformation-opport... (accessed 2 August 2020).
  9. Digital Business Transformation. A Conceptual Framework. 2015 Global Center for Digital Business Transformation (2015). Available at: https://ru.scribd.com/document/372049639/DigitalBusiness-TransformationF... (accessed 2 August 2020).
  10. Nambisan S., Lyytinen K., Majchrzak A., Song M. Digital Innovation Management: Reinventing innovation management research in a digital world. Mis Quarterly, 2017, vol. 41, no. 1, pp. 223‒238.
  11. Dneprovskaya N. V. Investigating the Enterprise Transition to Digital. Vestnik of the Plekhanov Russian University of Economics, 2019, no. 4, pp. 54‒65 (in Russian). DOI: https://doi.org/10.21686/2413-2829-2019-4-54-65
  12. Tukkel I. L., Yashin S. N., Ivanov A. A. Digital transformation as an important part of innovative development. Innovatsii [Innovations], 2019, no. 3 (245), pp. 45‒50 (in Russian).
  13. Indeks zrelosti Industrii 4.0. Upravlenie tsifrovym preobrazovaniem kompaniy. Issledovanie acatech (The index of maturity of Industry 4.0. Management of digital transformation of Companies. The acatech study). Available at: https://www.acatech.de/wp-content/uploads/2018/03/acatech_STUDIE_rus_Mat... (accessed 12 August 2020) (in Russian).
  14. Digital Transformation: Seven Steps to Success. How Businesses Can Stay Relevant and Competitive in Today’s New Digital Era. Available at: https://info.microsoft.com/rs/157-GQE-382/images/Digital%20transformatio... (accessed 3 August 2020).
  15. Denning St. The Age of Agile. How Smart Companies Are Transforming the Way Work Gets Done. New York, AMACOM, 2018. 338 p.
  16. The World Bank. Digital Adoption Index. Available at: https://www.worldbank.org/en/publication/wdr2016/Digital-Adoption-Index (accessed 1 August 2020).
  17. Promyshlennost’ 4.0: gotovy li proizvodstvennye kompanii? Obzor proizvodstvennogo sektora Rossii ‒ 2018 (Industry 4.0: are manufacturing companies ready? Overview of the Russian manufacturing sector-2018). Available at: https://www2.deloitte.com/content/dam/Deloitte/ru/Documents/manufacturin... (accessed 12 August 2020).
  18. Burnakova D. V., Bekusheva E. V. Problems of Digital Innovation Introduction in Modern Russian Companies. Nauchnoe obozrenie. Pedagogicheskie nauki [Scientific review. Pedagogical science], 2019, no. 2‒2, pp. 23‒25. Available at: https://science-pedagogy.ru/ru/article/view?id=1854 (accessed 2 August 2020) (in Russian).
  19. Dubov B. Tsifrovaia ekonomika i drajvery tsifrovizatsii (The digital economy and drivers of digitization). Available at: https://www.crn.ru/news/detail.php?ID=127168 (accessed 10 August 2020) (in Russian).
  20. The Digital Advantage: How Digital Leaders Outperform Their Peers in Every Industry. Capgemini Consulting, MIT Sloan Management (2017). Available at: https://www.capgemini.com/wp-con-tent/uploads/2017/07/the_digital_advant... (accessed 20 July 2020).
Full Text (PDF): 
PDF icon ekonomika_2020_4_405-411.pdf
Status: 
опубликована
Journal issue: 
Izv. Saratov Univ. (N. S.), Ser. Economics. Management. Law, 2020, vol. 20, iss. 4