Starkov Yurii V. StarkovYuriiV.Country: RussiaCity: PermCompany: Perm National Research Polytechnic University29, Komsomol’skii Ave., Perm, 614990, Russia E-mail: starkov@pstu.ru Author's articles The Mechanism of Formation of Labor Motivation of Employees Enterprises Competitiveness Improvement Based on the Choice of Strategic Development Alternatives