Management

Introduction. Solving the problem of improving the quality and standard of living of the Russian Federation’s rural population is associated with the need to develop and apply scientifically based support for municipal budgets of rural settlements to ensure the gradual transition of municipal budgets to replenishment from internal sources, generally accepted within the framework of the international concept of civic-oriented municipal governance. Theoretical analysis. The article develops theoretical problems of the formation of scientifically grounded support for rural settlements’ municipal budgets in conditions of their low budgetary provision. It reveals and scientifically substantiates the need for the development and application of theoretical and methodological foundations for supporting the municipal budgets of rural settlements for the subsequent transition of rural self-government to the implementation of the civic-oriented municipal governance concept based on internal sources of municipal budgets replenishment. Empirical analysis. Methodological directions of scientifically grounded support of Russian rural settlements’ municipal budgets are being developed. An indicator of the quality and standard of living of the rural population is proposed. It represents the expenditure of rural municipal budgets per capita of the rural population. The proposed indicator was calculated and studied at the level of expenditures of the municipal budgets of rural settlements in macro-regions of the Russian Federation per capita of the macro-regions’ rural population. A significant differentiation of the indicator by macro-regions of the Russian Federation was revealed. A significant differentiation of the proposed indicator’s value in macroregions of the Russian Federation has been revealed. The indicator of the rural municipal budgets expenditure per capita of Russian Federation’s rural settlements has been proposed, substantiated and calculated. The groups of Russian macroregions with the municipal budgets expenditures per capita of the rural population are higher, equal and lower than the indicator for the Russian Federation. Similar procedures were carried out on the basis of an empirical analysis of the rural settlements’ municipal budgets expenditures per capita of the rural population of the Russian constituent entities in macroregions with an agricultural orientation. Results. On the basis of the empirical analysis of indicators, characterizing the provision of the rural population with municipal services recommendations are proposed that can be used in the development of regulations governing the support of Russian rural settlements’ municipal budgets.

Introduction. This study analyzes the impact of the new COVID-19 coronavirus infection on the creative industries in the Russian Federation, as well as finding solutions to support this area in the context of the pandemic. Theoretical analysis. Since the latest imperatives of the current world processes dictate the need for structural changes in the state economic activity, the actual principle of the economic activity organization can be called the creative industries concept development, which include industries related to the creation of a certain cultural or creative product, IT-sphere, fashion and design, advertising and marketing products, as well as folk art and craft. Due to the relevance of the creative industries development, modern research on the theory of creative economy development pays great attention to the study of the specifics of this activity and ways to improve it. The article provides a theoretical analysis of the crisis in the creative industries, as well as a detailed analysis of the opportunities and threats of the crisis. Empirical analysis. Based on the analysis of the activities of companies in the creative industries, the authors of the article identify opportunities for the development of companies in the creative sphere in terms of economic and social efficiency. New trends in the transformation of business processes in various fields (theatre, film industry, music, exhibition and Museum activities) are considered. Results. Based on the analysis, it is concluded that the urgent tasks in the situation of forced quarantine measures are the timely transformation of creative industries with the use of information technologies, the transition to online areas of interaction with consumers, as well as state support for creative industries most affected by the crisis.

Introduction. The factor of a sharp slowdown in economic growth in almost all countries since the beginning of 2020 has been quite atypical. Whereas previously we had seen shocks mainly related to economic processes, this time the “black swan” was a public health emergency – the new coronavirus pandemic COVID-19. A feature of this crisis was the unprecedented measures of states to restrict the movement of citizens, as well as the suspension of the activities of both industrial enterprises and enterprises in the sphere of trade and services. The aim of this work is to make cross-country comparisons of the impact of increased unemployment caused by the COVID-19 pandemic on different countries’ economic growth. Theoretical analysis. The relationship between the actual output gap and potential and cyclical unemployment rates has traditionally been studied according to the well-known law of A. Okun. Okun’s Law can be viewed as a linear algebraic equation for the function of real gross domestic product (GDP). The essence of the law is that with an increase in cyclical unemployment, total output should decrease, since the number of people employed in GDP production falls. Empirical analysis. Cross-country comparisons of economic growth and characteristics of the labor market in Russia, the USA, China, Canada and Germany from 2000 to 2020, including the period of the new coronavirus infection pandemic, were carried out. Results. Based on the analysis of time series of GDP and the unemployment rate, it is shown that, depending on the depth and effectiveness of state support measures for business in terms of maintaining employment, deviations of the actual values of GDP from those calculated in accordance with Okun’s empirical law are observed. The largest and smallest deviations in real GDP changes from the predictions for the first half of 2020 have been recorded in Germany and Canada, respectively.

Introduction. Many businesses nowadays struggle to develop an effective pricing strategy that would boost their sales volume and improve profitability. Some of them may overcharge for their products and services, and usually chase customers away with their profit-hungry image. Others may undercharge as they either do not recognize the value they provide to a customer or simply deliver a below-the-standard project/service. Nevertheless, traditional pricing based mainly on the cost of production is a thing of the past as customers’ needs and demands constantly change and what they would like may no longer be expensive to produce. As such, it is important to focus on psychological factors to understand the value customers are looking for and then amplify on those values when determining the right pricing strategy. Theoretical analysis. The theoretical management principles were determined as the patterns of subjects’ behavior for the strategic management planning, value chain management, manufacturing and sale of products and services. The theory of managing a pricing strategy has proposed a number of tools to optimize the integrative framework for profit driven B2B pricing model, which allows developing a value chain management strategy for digital marketing agencies. Methodology. The basic statement of the problem determining strategic pricing methods for digital marketing agencies, depending of various factors is given. Results. During the research the authors explore several pricing strategies for digital marketing agencies and different online services they provide. The purpose of this article is to shift from traditional to strategic pricing methods for digital marketing services, which nowadays require flexibility, critical thinking, agency’s role in the process understanding, the value they provide, and a total scope of work, including time and resources invested in the completion of a project.